Built from Real Business Frustration
We started dexaminova in 2018 because honestly, we were tired of watching businesses struggle with operational budgets that never quite worked in practice. The theory looked great on paper. The execution? That's where everything fell apart.
How We Actually Started
Three of us were sitting in a coffee shop in Macquarie Park, complaining about the same thing we'd been dealing with for years. Every business we'd worked with had operational budgets that looked professional but didn't reflect what actually happened day to day.
There was always this gap. Marketing would spend differently than planned. Operations would hit unexpected costs. Finance would scramble to reconcile everything at month-end. And the budget? It became this document everyone ignored because it stopped being useful about two weeks into the quarter.
So we started experimenting with a different approach. What if operational budgets were built around actual workflows instead of departmental silos? What if they updated based on real operational patterns rather than annual projections?
By mid-2019, we had something that worked. Not perfect, but functional. We tested it with a few businesses around Sydney. The feedback was consistent – this actually helped them make better decisions during the month, not just at reporting time.
How We Think About Operational Budgets
Most budget systems focus on accuracy and control. We focus on usefulness and adaptation. There's a difference, and it matters when you're trying to run an actual business.
Workflow Integration
We map budgets to how work actually flows through your business. Purchase orders, project phases, hiring cycles. The budget becomes part of operational decisions rather than a separate finance exercise.
Pattern Recognition
After working with over 180 businesses since 2019, we've noticed operational spending follows patterns. Not rigid rules, but tendencies. We build those insights into initial budget frameworks so you're not starting from scratch.
Variance Analysis
When actual spending diverges from budget, that's information. Not failure. We help you understand what the variance means – whether it's a problem to fix or a signal that assumptions need updating.
Built for Mid-Year Adjustments
One thing we learned early – operational budgets need to flex. Market conditions change. Projects get delayed. New opportunities appear. A budget that can't adapt becomes irrelevant fast.
We structure everything around quarterly reviews and mid-year reforecasting. Not because we think the initial budget was wrong, but because business conditions in August rarely match what you thought in January.
Our clients typically run full reforecasts in July for the second half of the year. Some do lighter monthly adjustments. The system accommodates both approaches depending on how your business operates.
Meet Our Principal Strategist
dexaminova isn't a large team. We're twelve people, most based here in Macquarie Park. Callum leads our budget strategy work and has shaped how we approach operational planning since the beginning.
Callum Fitzwilliam
Principal Budget Strategist
Callum spent eight years in corporate finance before joining us in 2019. He got frustrated with budgets that looked impressive in presentations but didn't help managers make actual decisions.
What he brings to dexaminova is a focus on practical implementation. He's worked across retail, professional services, and manufacturing – industries where operational budgets need to work very differently. That breadth shows up in how we structure budget frameworks now.
He's particularly good at helping businesses figure out what level of detail actually helps versus what just creates busywork. That balance is harder to get right than it sounds.
Outside work, he's usually hiking somewhere around the Blue Mountains or complaining about Sydney traffic. He also makes surprisingly good sourdough, though he'll deny it's anything special.
Find Us in Macquarie Park
We're based at Event Cinemas on Herring Road, which raises questions until you learn the building has office space above the cinema. It's actually pretty convenient – good coffee nearby and easy access from most of Sydney.